This bit of information came to me via fellow writer and friend, Teresa Funke, who emails me newsletters about writing which I read top to bottom. I thought this would be interesting for writers, especially if you are designing, publishing or marketing your own book.
People Buy Books Based On:
Friend's Recommendation - 49%
Familiarity with Author - 45%
Description on Jacket - 32%
Reviews - 22%
Advertisement - 21%
Place on Best-seller List - 17%
Reading Group Pick - 16%
Cover Design - 12%
Source: Spier N.Y. (Based on responses from 813 readers, as noted in Publisher's Weekly and quoted in Joe Watt's column inThe Denver Post).
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